Top 8 eCommerce SEO Tips for Beginners

SEO, SEM, Keyword Research, Link Building, WordPress, Google webmaster, Google analytics

Ecommerce SEO


Search engine optimization is necessary for a newly created eCommerce business website. The SEO process is long term and sells products on your eCommerce store. You will be facing issues such as local market competition, product delivery on time, and customer satisfaction. You can never see this problem if you can implement my given optimization strategy in your store.

My client's question "I have launched my new product website. I can't see the targeted audience". It is the issue of your product website page optimization. The search engine bots follow the relevancy of your product page's keywords, and after the analysis, the search engine ranks your products on search results. You will require a search engine-friendly optimization strategy to boost your site traffic and leads.

I have created a list of the top 8 eCommerce search engine optimization guides. You can see higher rankings positions within a few days if you can implement this strategy on your website step-by-step. 

  1. Competitive market research - analyze the competition in your market
  2. Keywords research & analysis
  3. Content Strategy for blog & products pages
  4. On-site optimization - make your website internally optimized
  5. Off-site optimization - make your website externally optimized
  6. Technical SEO - Boost website speed
  7. Local SEO (for local E-commerce businesses)
  8. Website Analysis - Monitor your website traffic

1- Competitive Market Research:


Competitive market analysis is the best form of online marketing. Before you start or invest online, market research gives you an idea about your niche market. There are different things to research in your local market. The method is as follows.

  • Create a list of the top 20 local market Competitor's websites. 
  • Analyze competitors' search engine optimization strategy.
  • Analyze competitors' social media pages.
  • Top selling products pages.
  • Competitor's affiliation platforms.
  • Competitor's marketing channels and video promotion strategy.
  • Products page optimization & pricing strategy.
  • Local search engine marketing strategy.

After the analysis, I will suggest following your top competitor's marketing strategy & implement similar changes to your website. It is the fastest way to achieve success for an eCommerce business.

2- Keyword Research & Analysis:


More keywords and more search engine rankings are the best methods to understand the worth of keywords strategy. Choose the keywords similar to your competitor's top keywords. You can also research keywords manually using different keyword research tools. The most popular tool is the Google keyword planner tool.

Keywords relevancy is most important. Add niche relevant keywords for the homepage, categories pages, and products pages. Your keywords must target your site content, Product categories relevant, and add geographical location targeted keywords simply like 'best pet food in Ontario, CA.

There are too many different places on your website where you can add niche-relevant search terms. You can use keywords between the blog post, article topics, headings, alt tags, text meta description, and internal links. 

3- Content Strategy:


Do you want to improve sales? Content is the best source for the targeted audience. Quality content strategy good for local business products websites. You can add content to your website, share your niche relevant posts on social media platforms, forum posting, guest posts, and write content for email marketing. 

Product sales marketing is incomplete without a unique content strategy. Your site products pages content is a source of leads. You can publish content consistently, Publish a post to your blog site, social media, or anywhere online.

4- On-page SEO:


The on-page optimization is the basis of SEO. While you implement proper on-site SEO to your web pages, search engine bots follow your on-page activities, and you can view your implemented optimization on search results. Your website is visible on search results like this.




The above picture shows your page URL, Meta text description, title, and tags. Check out the changes you need 

  • Main Page Title & Description
  • Post pages title & Meta Description
  • Use heading tags between the post.
  • Use internal links between the post (target your blog pages & top-selling products pages URL)
  • Add page content tags
  • Add Alt tags
  • Add Images title & description
  • Optimize images
  • Use structured data 

5- Off-page SEO:


The backlinks are a necessary part of SEO. High-quality backlinks improve keyword search engine rankings. But unfortunately, this is a long-term process. You will continue your site backlinks campaign until you can achieve your desired goals.

Do not use a black hat SEO strategy. You must use a white hat SEO natural pattern backlinks strategy. Learn Google linkbuilding guidelines before starting it. Try to create a maximum number of DoFollow backlinks good for your website. However, higher page rank NoFollow links are also helpful to increase your website. The Nofollow backlinks are no index links. There are different types of linkbuilding strategies. Check out details

  • Backlinks to the niche relevant websites.
  • Profile creation linkbuilding
  • SEO Outreach campaign (Send link on the email or direct link between the post to niche relevant site)
  • Article submissions 
  • Local directories submission
  • Web 3.0 creation
  • Forum Posting & Signature
  • Social Bookmarking 
  • Guest Post

Monitor your website backlinks strategy continuously. I highly recommend the Google search console tool and monitor your current backlinks strategy. If you found poor quality backlinks remove those backlinks. Use the Google Search Console link disavow tool.

6- Technical SEO:


Technical website optimization is also necessary. You will optimize your website technical SEO using Google technical SEO given guidelines. There are different parts of technical SEO.

  • Submit XML sitemap
  • Mobile site optimization - Monitor and optimize your mobile site SEO
  • Speed up your website - Optimize site speed 
  • Fix duplicate content - Canonical link elements
  • Use structured data markup for your website
  • Monitor Crawling & indexing
  • Use the Google Search Console tool & monitor your website's technical SEO.

7- Product pages optimization & pricing:


If you want to create the best eCommerce website, this is for you. Do SEO optimize your product pages & pricing. Use a local search engine optimization strategy (if you need a geographically targeted audience). Share your website content on social media platforms & optimize your site's local listing pages. Research niche relevant top keywords and use those keywords on product pages. 

Pricing strategy your website must be competitive. Follow your competitor's website pricing strategy. Your product price and discount offers attract your targeted audience and generate sales.  

8- Website Analysis - Monitor your website traffic:


Website SEO analysis is the first reason for eCommerce business website success. Keep monitoring your site audit reports daily. Track your website traffic & keywords rankings position. Website Audits give you an idea of where your website stands for and how much effort you will require to boost your site views. The things needed to analyze your website are as follows.

  • Analyze site views & performance
  • Track geographical traffic
  • Average Keywords ranking position
  • Top URL pages
  • Source of traffic
  • Average customer's age & gender
  • Number of clicks
  • Impression per click
  • Core web vitals error
  • Backlinks analysis
  • Analyze validly, excluded, and warning pages

There are various free & paid tools available for website audit. I preferred Google Analytics & Google search console too.

Conclusion:


Readers, I hope you like this article. It is an idea for beginners about how to optimize an eCommerce website. I have already implemented the above strategy on my client's websites and achieved good results. I will share more helpful content for small business marketing. Keep following me and get more helpful tips.


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